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Hotels Benefit When Distributors Reference the Hotel's Trademark in Keyword Ad Copy
22 Dec 2010, 7:37 am by Eric
By Eric Goldman Lesley Chiou of Occidental College and Catherine Tucker of MIT have posted an empirical study, How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? [read post]
Technology & Marketing Law Blog - http://blog.ericgoldman.org/
More Evidence Why Keyword Advertising Litigation Is Waning
27 Dec 2016, 9:57 am by Eric Goldman
Since then, some empirical studies have supported this argument, especially the Franklyn/Hyman study; see also the Tucker/Bechtold study. [read post]
Technology & Marketing Law Blog - http://blog.ericgoldman.org/
Empirical IP Research Conference: trademarks
24 Oct 2014, 1:11 pm by Rebecca Tushnet
Plenary Session: Measuring Consumer Confusion in Trademark InfringementFacilitator: Barton Beebe (NYU) Lanham Act: confusion is vaguely defined. [read post]
43(B)log - http://tushnet.blogspot.com/
Weekly eDiscovery News and Views - November 9, 2011
9 Nov 2011, 5:48 am by Rob Robinson
Federal Court - http://bit.ly/s6DuJo (Kristen Polovoy) Recent Case Law Provides Guidance for ESI Production - http://bit.ly/voPx0M (Mark Berman) Risk Appetite: No Thanks, I’m Full - http://bit.ly/uTlaxi (Howard Sklar) Rosetta Stone Translates International Frameworks into Data Privacy - http://bit.ly/u5jP0O (Catherine Dunn) Scalability Defined and Why it is Important - http://bit.ly/rCcdje (Kevin Nichols) Social Network Impersonator Fined by Spanish Data Protection Authority -… [read post]
Information Governance Engagement Area - http://infogovernance.blogspot.com/